Posted on
7 Mar 2012

About Us

In our humble beginnings the shopfront which is nowBeach Road Cycles was run by the Pegasus Crew.

The Pegasus empire was split up into three sections. First was the mechanical support for large cycling events such as the Great Victorian Bike Ride. Second was the contract for assembly and repairs of bicycles for numerous departments stores throughout Melbourne. The third was a retail shopfront located on the Esplanade in Brighton.

From 2001 to 2004 the retail shopfront was located next door to where we are now. Some shiny new apartments were built, so we moved everything one door up to 228 The Esplanade, and registered the name Beach Road Cycles.

During 2005 the retail shopfront of was bought by William Hamilton who had been working as an employer for Pegasus since the shop was first open. Will is still the proprieter, so drop in and say hi!